The Charlotte NBA basketball team recently petitioned to rename their team the Hornets, after a team that played there in the '90s but had since moved to New Orleans. The New Orleans club abandoned the Hornets name and colors before this season. Since the Hornet mascot is unused, and far more suited for a team in the famous Hornets Nest of the American Revolution, the club was granted the requested rebranding.
Next of course came debates about what the new rebrand would look like. The club chose to use colors from the past (teal and purple), but there had been no consensus as to the logo.
I wrote about concepts in an earlier post, which took research of the highest caliber. I came out of that surprised to discover how many people were fond of (truly loved) the old "Hugo" logo. In my opinion it may actually be the worst logo in modern sports (the last 30 years). It is a minor league mascot at best, a cartoon worthy of the Kid's Corner fan club, and yet it was the primary logo of two major sports clubs. So, I am happy to see it (finally) retired, and relegated to throwback nights and nostalgic fans.
The other day, the Charlotte Bobcat/Hornets released their new primary logo, which is below. While it is definitely an improvement over Hugo, it is still pretty frustrating. I'm sure seeing it for yourself will tell you why. Also, the title of this post is a pretty good clue.
According to press releases that accompanied the release of the logos, the club seemed pretty committed to not only including a basketball into the logo, but making said basketball part of the insect.
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| primary |
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| secondary logo |
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| mascot logo |
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