So, the Hornets will return to Charlotte next year. The club has already pledged to bring back the original teal and purple colors. The question I have is whether the club will use a new logo, or just bring back the old cartoon logo used by the original Charlotte Hornets, and then by the New Orleans Hornets. Just in case everyone forgot... the old logo looks like this:
The hornet's name is Hugo, and he looks a little jittery. Too many sodas, perhaps? I hate logos like this for professional teams. It's the mascot. The Red Sox don't have a picture of Wally the Green Monster as a primary logo. Minor league teams have cartoony logos like this. Worst logo in NBA history? probably. I'm glad it's currently retired.
Here are some concepts that I consider far more respectable and professional for a major league club:
vote here |
source |
This is part of a concept that promotes the use of the old logo as a primary, and this logo as a secondary, and patch. However, I think it would do nicely as a primary. It bridges the old Bobcats identity with the new Hornets rename and colors.
full concept |
original |
This is another one from a bigger concept that focuses on the Hugo logo. Also pitched as a secondary and patch, the honey comb shape idea is intriguing, even though hornets don't make honey. But it is a departure from the circle logos used by everyone else.
99 Designs submission |
Of course, they could revert back to the true original logo, used only for the 1988 draft. It is similar to the Canadien's red and white Canadian Hockey logo, but I think it is different enough to not have to worry about copyright infringement or brand confusion. The original original logo looked like this:
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