Friday, April 21, 2017
Another Win for American Indians and Prehistoric Mammals!
The college, founded in 1821 in Amherst, Massachusetts, was technically named after the town. However, the town was named for Lord Jeffrey Amherst, First Baron Amherst, hero of the Seven Years War, known in the United States as the French and Indian War. Afterward, he was appointed Governor-General of British North America.
As Governor-General, Lord Jeff oversaw the defense against Pontiac's Rebellion. The controversy stems from his suggestion in 1763 to use smallpox as a biological weapon against Pontiac's allies. This has been historically preserved through a letter chain between him and his subordinate Colonel Henry Bouquet. The letters express not just a desire to eliminate combatants, but to "extirpate this execrable race".
The town of Amherst has also wrestled with its namesake, and there have been petitions to change the town's name as well. Even though Lord Jeff had put his stamp on the region (Amherst, MA is not the only place to bear his name in the Northeast), his legacy as a war hero is tarnished by his participation in passive genocide.
Amherst College, however, has indeed decided to take steps to distance themselves from Lord Jeff and his history with Indian extermination. There is a hotel on campus that bore Lord Jeff's name, and that too will be renamed, according to Cullen Murphy of the Amherst board.
As before there appears to not have been an official Amherst College mascot, now the school has adopted one. The Beneski Museum of Natural History on campus has a complete mammoth skeleton, unearthed by Amherst professor Fredrick Loomis in 1913. And so, Amherst begins a new chapter, with a new official mascot, the Amherst Mammoth. Congratulations!
A quick google search for "mammoth mascot logos" proves mammoths could be potentially terrifying. There are a few mammoth mascots already. The Colorado club from the National Lacrosse League and HC Ugra from the KHL both use the Mammoth, and also the Omaha franchise from the now defunct FXFL were the Mammoths. Both Tufts and Alabama have elephant mascots, which are almost the same thing. All of these examples lead me to believe the newly chosen mascot has potential. I look forward to seeing Amherst College's new identity unfold in the coming months.