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This alone, wouldn't be so bad, the Washington team has made no secret how they feel about their brand. The problem is they tried to disguise the Twitter account as a fan created and supported account, not an official team account run by staff members.
Now, for the people out there who understand why the name is racist, and unacceptable for a major sports franchise, this scandal isn't very remarkable, or surprising. However, for people on the fence about it, or indifferent, this highlights how desperate the team is to have support. To create the illusion that other parties aside from the team believe the name to be not racist is disingenuous and also not even necessary. There are plenty of actual fans who argue against the name change all on their own.
Bottom line: the whole thing is set up as sly propaganda. And if your football team has to resort to sneaky tricks to gain support, then maybe the name really is racist and unacceptable.