|KD goes around CP3... sounds lame|
The NBA is notorious lately for branding their superstars by their initials and shortened versions of their actual name. KG, KD, DWade, JKidd, CP3, AI, TMac, VC are all good examples. The only player that has been nicknamed with his initials that is in anyway clever is Andre Kirilenko. He is Russian an wears number 47. So calling him AK47 is awesome. Other than that... come up with something better. Even Jordan, one of the top 3 best players in the game's history, is often referred to as MJ, even when Air Jordan and His Airness have been used before.
One may argue that Jeremy Lin started some clever branding. But Linsanity sounds an awful lot like Vinsanity... Vince Carter was a sensation in the '90s. Once again, modern broadcasting can't be original.
|Chocolate Thunder and Dr J Have a Word... now THATS a caption!|
Currently there are a few NBA stars that have clever, well coined nicknames. Like Kobe Bryant is the Black Mamba, and Paul Pierce is the Truth. I think a first step would be for players to embrace the clever nicknames. Maybe not as enthusiastically as the Shaqtus/Big Aristotle/Big Diesel/Superman/Big Shamrock, who gave himself most of those nicknames.
There is a similar post and project here on Both Teams Played Hard. It has a list of current and former nicknames for players, all better than the cheap initials used primarily for players that have slightly less well known tags.
|Pierce wears his nickname with pride|